Gene Rockower, Owner

For the past 25 plus years, Gene has been a leader and innovator in the South Jersey retail liquor industry. He has owned and operated Cook's Liquors in Westmont, New Jersey since the mid 1970's. He built Cook's Liquors in Pennsauken, New Jersey in the mid 80's and grew the store into a successful and popular location. He later sold the store in order to build the future of the retail liquor business. In 1995, Gene created Monster Beverage. Moving into a 25,000 square foot vacant lumber supply house, Monster Beverage has grown into one of the biggest liquor stores in South Jersey. Gene's extensive wine knowledge has provided customers with a tremendous inventory of wines. He is able to provide superb quality selections all at fantastic, competitive prices. Gene hopes to share his love of wines with you.

Mike R, Owner

Mike has spent the past 15 years working side by side with his father, Gene, taking Monster Beverage into the new millennium. Mike is a graduate of the Kevin Zraly Windows on the World wine school in New York City. He has spent time in New York, California and Italy expanding his wine knowledge. His appreciation and love for wines is visible by all his customers. He strives to provide each customer with the highest level of service and satisfaction.