Until the early 1990s, Argentina's wine industry was focused inward, as the local market's thirst was sufficient to absorb the huge quantities of everyday drinking wine produced there. But with per-capita consumption in the domestic market in sharp decline since the mid-1970s, Argentina's wine producers realized that they had to look to export markets to remain in business, and winemaking in Argentina began its transformation.
Merlot enjoyed a surge in popularity in the 1990s as consumers suddenly discovered that they could enjoy aromas and flavors similar to those of Cabernet in a fleshier, softer wine with smoother tannins. A wave of Merlot plantings followed, frequently in soils and microclimates completely inappropriate for this variety, and the market was soon... Read More »
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