After underperforming for years, Pavie was purchased in 1998 by the hypermarche owner Gerard Perse, who invested heavily to realize the great potential of this remarkable south-facing hillside site. The 37 hectare vineyard was replanted with 60% Merlot, 30% Cabernet Franc and 10% Cabernet Sauvignon, an entirely new cellar was constructed and the Chateau itself was restored. it was recently elevated to Saint Emilion's highest Classification of Premier Grand Cru Classe A, along with Angelus, joining Ausone and Cheval Blanc in this elite group.
Today, Pavie is one of the deepest, ripest, most palate-saturating and lushly tannic wines of Bordeaux, as well as one of the most controversial, with detractors insisting that it more closely resembles a California cult wine than an elegant Bordeaux from limestone-rich soil. Although the wine is made in an undeniably modern style, Pavie is actually one of the two oldest estates in Saint-Emilion, as vines have been cultivated here since the fourth century.